News

GP creates branding for virtual conference

1 January 2021

MuseumNext is an international conference series that usually take place in cultural capitals around the world several times a year. With the Covid pandemic forcing their events online they asked us to develop a strong brand for their first virtual conference of 2021.

MuseumNext Pivot is a virtual conference looking at how museums have moved their activities online during the Covid Pandemic. We designed a bold identity picking up on the arrow element in the organisations brand and suggesting movement and action.

The virtual conference branding was rolled out across website, social and online advertising. We also looked at how the brand could be rolled out across delegates packs to bring a physical element to the virtual event with beautifully designed conference swag (see what we did for MuseumNext’s previous virtual conference here)

The event proved to be MuseumNext’s most popular to date with more than 5,000 delegates attending the virtual conference.