Virtual conference swag goes global with General Public

10 October 2020

MuseumNext is a global conference series on the future of museums. When their annual conference in Europe moved online because of the Covid pandemic, the organisers asked General Public to design a box of virtual swag that could be posted to museum conference delegates around the world.

The specially designed delegate packs had a relatively simple exterior, with subtle branding printed directly onto an environmentally friendly box and a yellow sticker used to add a little colour. Once opened, the delegate was presented with branded tissue paper sealed with a small sticker.

The box contained a notebook, pencil, tote bag, stickers, printed conference programme and a ‘Museum Rebel’ mug. The conference swag proved a big hit with delegates who shared what they’d received on Twitter, Instagram and Facebook before the event and in networking sessions during the conference.

The package was a huge hit with conference delegates and helped MuseumNext to successfully pivot to offering ongoing professional development for museum professionals.