The National Museum of Scotland approached General Public to develop a summer marketing campaign that would help the museum stand out in a city with countless cultural offerings and attract visitors during the busy festival season.
We developed the ‘Summer Adventures’ campaign, using a photography-led approach to capture the magic of a family visit to the museum. Rolled out across online, outdoor, and print media, the campaign was designed to be highly visible and engaging.
The campaign proved highly successful, helping to drive increased visitor numbers, and was extended into the autumn season.
