How do you make a must-see museum stand out in a city with countless cultural offerings? That was the challenge set by the National Museum of Scotland who needed a summer marketing campaign to help attract visitors during the busy festival season.
The ‘Summer adventures’ campaign used photography approach to capture the magic of a family visit to the museum. With media that included online, outdoor and print media the campaign was hard to miss.
The campaign proved to be a huge success for the National Museum of Scotland and was extended into the Autumn season.