Rebuilding Heritage is an initiative developed by The Heritage Alliance and funded by the National Lottery Heritage Fund to deliver vital training and advice to the heritage sector. General Public was commissioned to develop a strong brand and website to help the project stand out.
We created a marque that combines the letter H with architectural details found in UK heritage sites. These brick forms can be animated to evoke the act of rebuilding, while a subtle arrow suggests forward movement. The marque is combined with modern typography, and the colour palette is based on The Heritage Alliance’s existing brand.
