Branding

Creswell Crags

Challenge

A new £9m Museum and Education Centre was under construction at the site of Britain’s oldest ice age cave art. We were tasked with developing a logo to help put the destination on the map.

Idea

We used workshops to bring together the Creswell Crags team and developed four brand pillars: authenticity, accessibility, sustainability and spirit. Building upon this foundation, their core message is that Creswell Crags is an inspirational place, in landscape and human history. This uniqueness makes it a powerful means of ‘Inspiring People.’

Response

The strategy steered the creation of our new identity. It uses four ‘man-made’ marks taken from Creswell Crags’ cave art, some of the earliest evidence of art in Britain. This combined with their specially created typeface form a powerful, elemental total marque. The copy and imagery continue the ‘inspiring’ theme across the full range of marketing materials.

The new brand underpins the site’s national and international prominence as well as assisting with the wider regeneration of the region.