Culture Geek is an annual conference focused on the digital side of the cultural sector, bringing together arts organisations and digital experts for a day of inspiration and practical insight. Following lower-than-expected ticket sales Culture Geek approached General Public to refresh its communications and reinvigorate interest in the event.
We developed a bold new visual identity, from the logo through to advertising, website, and on-site branding. A new tagline, ‘Where Culture Meets Digital’, was introduced to clearly communicate the event’s purpose, while a striking ticker-tape graphic element created a flexible and highly visible system across materials and the conference environment.
The refreshed brand and campaign led to a 39% increase in ticket sales. The event also attracted Microsoft as its lead sponsor for the event, further strengthening its profile within the sector.
