MuseumNext is an international conference series that brings together leaders from the world’s top museums to discuss ‘what’s next’.
Four years after the event started, it needed new conference branding to better represent its growing reputation in the cultural sector.
We introduced a striking new marque for the conference which combines a fast forward symbol with bold typography.
A new red colour palette was introduced, while the graphical approach for each event is flexible enough to bring in elements to reflect the location.
Following the implementation of the new branding, MuseumNext grew their museum conferences to reach more than 20,000 annual attendees.