Branding

MuseumNext

Challenge

MuseumNext is an international conference series that brings together leaders from the world’s top museums to discuss ‘what’s next’.

Four years after the event started, it needed new conference branding to better represent its growing reputation in the cultural sector.

Solution

We introduced a striking new marque for the conference which combines a fast forward symbol with bold typography.

A new red colour palette was introduced, while the graphical approach for each event is flexible enough to bring in elements to reflect the location.

Result

Following the implementation of the new conference branding, MuseumNext grew to take place annually in New York, LA, Sydney, Amsterdam and London.