The National Gallery located in Trafalgar Square, in the heart of London, houses one of the greatest collections of Western European paintings in the world.
When we were asked to raise awareness of their permanent collection, we jumped at the chance.
With iconic works by artists including Picasso, Van Gogh, Degas, Monet, Seurat and Rembrandt we knew that The National Gallery had a great offer for art lovers.
Using the line ‘Find Yourself at The National Gallery’ we put these big names right at the heart of the campaign, how could anyone fail to be impressed?
Advertising appeared across transport hubs and on public transport, while specially designed Oyster Card holders were handed out at stations.
The National Gallery saw an increase in visitor numbers following the campaign, and a boost to website traffic.
We have since followed this campaign with further work promoting exhibitions at the museum.