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General Public speak at Digital Complexity Conference

28 July 2019

Digital Complexity was the theme for the third annual ACC Roundtable conference last week at the Asia Cultural Centre in Gwanju, South Korea.

The conference looked at how arts and cultural organisations can use digital technology to attract new and existing audiences.

General Public’s Jim Richardson spoke at the event, sharing the latest digital thinking from the UK. Other speakers included digital leaders from Van Gogh Museum, Brooklyn Museum, National Museum of Korea and the Jewish Museum New York.

Korean museums are working on an ambitious programme of digital change and eager to learn best practice from other countries.

We shared key tech trends shaping the expectations of consumers in the UK and talked about how Human Centred Design could help organisations like museums to create better digital experiences for their audiences.

The trip also gave us the opportunity learn from others. The ACC roundtable coincided with the International Symposium on Electronic Art, which brought together leading digital artists to share their work and amongst other things this gave us a enjoyable and rather surreal meal in virtual reality.

Other highlights included spending time in Seoul where we’d been invited to speak to staff at the National Museum of Korea about digital transformation. This impressive institution tells the story of the nation through a stunning collection spanning thousands of years.

The museum is doing interesting work with virtual reality school trips and robots roam the halls to give help to visitors.

We’re extremely grateful to have the opportunity to visit Gwangju and Seoul. As creative people we’re always hungry for inspiration and the sights, sounds and food of South Korea will keep us thinking for years to come.